Retail displays
A campaign. With a physical edge.
ASICS
We produced folded retail display forms with ASICS campaign graphics, giving the imagery a physical edge within the store setting. Front, angled and unprinted views reveal the relationship between the graphic treatment and the construction beneath it. The folded shape changes how the surface is encountered, extending the campaign beyond a conventional flat panel. The project demonstrates how a structural choice can become part of the visual language of the presentation.
The thinking behind the work
Use the format to develop the campaign.
Data Image brings graphic production and display construction together so that shape and artwork can support the same idea. For sportswear retail teams, that creates opportunities to consider how a campaign occupies physical space. These examples provide inspiration for folded formats, with the unprinted views offering a useful look at the construction that makes the finished display possible.
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