Retail displays
One range. Across the stores.
Gift Experience
We produced retail freestanding display units for Gift Experience as part of a multi-store rollout. Printed product information, shelving and branded side panels bring the range into one recognisable format. Front and angled views show how the messaging continues around the unit.
The thinking behind the work
Consistency beyond the first unit.
A rollout needs repeatable production as well as a strong individual display. Keeping the print and construction coordinated helps the same campaign feel consistent across stores. This project demonstrates the value of planning a retail unit as part of a wider programme.
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