Retail displays
A product. At a different scale.
Lindt
If only the chocolates were actually this size. We produced six-foot branded display forms for Lindt, scaling the recognisable character of the Lindor and Excellence ranges into a physical retail feature. Printed faces and folded side panels turn familiar packaging into a much larger presence. The result illustrates a useful creative approach: keep the visual cues that make a product recognisable, then use scale and structure to give those cues a new role in the space.
The thinking behind the work
Make familiar packaging work at a different scale.
Data Image combines graphic production with shaped display construction to translate product identities into physical forms. For brand teams looking for inspiration, oversized presentation offers a way to build a display around the product itself. The project shows the importance of considering the printed face and the supporting structure together when enlarging a familiar design.
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