Retail displays
Technical products. Clear choices.
Nextbase / Halfords
We produced retail display formats for Nextbase, including Halfords-branded dash-cam presentation units. The collection brings together upright display panels, angled counter units and product-specific formats for the Duo and Ride ranges. Printed product information and demonstration positions help make technical features easier to explore.


The thinking behind the work
Make the range easier to understand.
Different products and retail spaces call for different display formats. Coordinating those formats keeps the campaign recognisable while allowing the information and product positions to suit each unit. This work shows the value of bringing print and display manufacture together around a clear retail purpose.
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