Retail displays
A campaign. In every dimension.
Nike
We produced campaign graphics and dimensional display elements for the Nike Diamond presentation. Floor graphics extend the visual treatment around the structure, connecting the central display with the space it occupies. The project shows how a campaign can move across several planes: a vertical graphic carries the image, while dimensional forms and floor applications develop its physical presence. It is a coordinated environment built from a collection of different graphic and structural elements.
The thinking behind the work
Think in more than one dimension.
For a campaign with a strong visual direction, Data Image’s print and display production capabilities offer ways to carry the idea through the surrounding space. Considering the structure and adjacent surfaces together creates a more complete presentation. This project offers inspiration for using dimensional components and large-format graphics as connected parts of the same brand experience.
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