Retail displays
Security. Clearly presented.
Yale
We produced printed retail display panels for Yale, from upright information boards to folded counter pieces. The examples show how a shared visual identity can work across several components, with different formats providing different places for the message. An information panel and a counter display have distinct physical roles, but they can still feel part of the same presentation. The project makes that relationship between format, graphic and setting visible.
The thinking behind the work
Choose the format around the message.
Data Image’s print and display production capabilities give retail teams options for carrying information into a physical space. Considering the shape and scale of each component alongside the artwork helps create a clearer overall presentation. This project provides inspiration for coordinated display families where brand identity remains recognisable across both upright panels and smaller counter formats.
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