Specialist print & finishes
Print. A different perspective.
Audi
We produced large-format lenticular prints for this Audi campaign display. As the viewing angle changes, the image shifts from the front to the rear of the car, making movement part of the presentation. The graphic has more than one visual state, giving people a reason to look from another position. The project demonstrates how a specialist print process can bring a different kind of interaction to a physical campaign surface.
The thinking behind the work
Make the viewing angle part of the experience.
Lenticular production gives campaign teams an alternative to a single fixed image. Its effect depends on the relationship between artwork, print and the way the surface is viewed. Data Image’s work for this presentation offers inspiration for using image change at a larger scale, with the physical encounter and the visual message considered together.
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