Specialist print & finishes
A backdrop. With depth.
Creed
We produce textured back walls for Creed, using tactile print to add physical depth behind the fragrance displays. The surface becomes part of the presentation, giving the backdrop a more distinctive role than a flat image alone. Texture changes the relationship between print, light and the surrounding display: raised detail can introduce another layer of visual interest while keeping the branded setting coherent. This is a finish that rewards consideration at close range as well as from across the space.


The thinking behind the work
Give the surface a role in the story.
Tactile print offers a way to express character through the material surface itself. For luxury retail teams, it creates another tool for differentiating a display without adding a separate structural feature. Data Image’s textured graphic production helps bring that possibility into a physical backdrop, connecting the printed treatment with the product environment.
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