Sports fashion brand, Hilly, required a solution that would evoke the brand’s identity. It had to appeal and create interest to its consumers while situated within an existing department store.

We suggested a long-term free-standing display unit, using a lightweight and robust FSC paper-based material that is just 20% of the weight of MDF, giving further efficiencies in transport and installation.

We developed their first shop-in-shop presence using our eco-friendly alternative, which meant that every surface was able to be printed directly with images. We also integrated the contrasting edges of the unit into the world. This resulted in a streamlined production process, reducing both time and cost for the client.