Environmental graphics
Club identity. Across the store.
Leicester City
We produced branded graphics for the Leicester City retail environment, extending club identity across the store setting. Interior and exterior views show how graphics relate to the architecture and the spaces around them. The work demonstrates the role of scale and placement in making a retail environment feel connected to its brand. A storefront can establish the first impression, while the surrounding graphics continue that identity through the physical shopping space.
The thinking behind the work
Give identity a presence in the environment.
Data Image’s retail graphic production capabilities help organisations express a visual identity through different surfaces and formats. For sports retail, the opportunity is to connect the store setting with the character of the club. This project offers inspiration for treating the wider environment as part of the brand experience, from its outward-facing presence to its interior details.
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