Retail displays
Fragrance. In focus.
BOSS
We produce a variety of branded point-of-sale displays for BOSS fragrances, including work for multi-store rollouts. Printed panels, shaped bases and product presentation bring campaign imagery into a physical retail format. Different display variants need to feel connected while giving the product an appropriate place in each setting. This is where production detail becomes visible: the relationship between the graphic, the structure and the merchandise shapes the whole presentation.
The thinking behind the work
A campaign identity, across more than one store.
Multi-store work makes consistency a practical production priority. Data Image’s combination of printed graphics and display components supports a coordinated approach across the formats in a campaign. For retail teams, this creates a route from a single visual direction to a family of physical displays, with the brand remaining recognisable across the rollout.
See how we work Talk about a similar project
Explore the detail.
