Retail displays
A shade for everyone. A place for every detail.
Clarins
A beautifully ordered Clarins product presentation, seen within the wider Double Serum exhibition setting. A stepped shade display keeps testers easy to explore, while large-format campaign graphics, gold printed plinths and oversized product imagery give the space a coordinated identity. From close product detail to the full branded environment, the work shows how print and physical display can carry one beauty campaign across different scales.
The thinking behind the work
Make the range easy to explore.
A display has to work for the people using it as well as the brand presenting it. Here, the tiered arrangement keeps products visible and the shade sequence legible. The work shows how considered display production can support product discovery, sampling and a polished launch environment.
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Explore the detail.
