Retail displays
A brand. Clearly presented.
CHANEL
We produced campaign graphics and display elements for CHANEL, bringing branded panels, product displays and coordinated counter surfaces into a distinctive retail setting. In a luxury environment, the graphic treatment and the physical presentation need to feel considered together. A display is experienced through its proportions and surfaces as well as its imagery, with each element contributing to the way the product is framed.


The thinking behind the work
Make the physical presentation match the brand.
Data Image’s print and display production capabilities provide a practical route for translating a campaign into retail components. For beauty and fragrance teams, that means considering the relationship between product positions, surrounding graphics and presentation surfaces. This project offers inspiration for creating a cohesive brand setting through a carefully coordinated collection of physical elements.
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