Retail displays
Colour. Across the range.
Clarins
We produced campaign graphics and retail display components for Clarins, bringing shelves, printed panels and smaller details into a coordinated range. The project shows how a campaign identity can work through different parts of a retail presentation, rather than stopping at a single backdrop. Product positions and surrounding graphics each contribute to the overall appearance, with the smaller components helping to connect the visual treatment across the display.
The thinking behind the work
A consistent idea across different components.
For beauty retail teams, the challenge is to give individual elements their purpose while keeping the presentation coherent. Data Image combines graphic production and display components to help translate a campaign into physical formats. This work offers inspiration for treating the product arrangement, supporting structure and printed surfaces as one connected retail setting.
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