Retail displays
A campaign. Brought into focus.
Laura Mercier
We produced the campaign-led counter display for Laura Mercier. A raised presentation surface brings the product positions forward, while the printed panel anchors the brand message. Print colour management is paramount in this kind of beauty presentation: campaign imagery and branded surfaces need a controlled approach to reproduction. The display shows how a focused arrangement can bring product, graphic and physical structure into a single retail moment.
The thinking behind the work
Colour is a production decision.
For beauty teams, colour affects how a campaign is recognised and how the surrounding display feels. Data Image considers colour management as part of graphic production, alongside the format and the way the components sit together. This project provides inspiration for counter displays where controlled print and a clear product presentation carry the visual identity.
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