Retail displays
Fragrance. Framed in store.
Sunnamusk
We produced campaign window graphics for Sunnamusk, giving the fragrance presentation a defined presence within the storefront. The treatment balances the campaign image with views into the interior, connecting the display to the retail setting around it. Window graphics have to work as part of a larger composition: the architecture, product presentation and printed surface all influence the first impression. This project shows how a focused graphic application can contribute to that overall view.
The thinking behind the work
Treat the window as part of the brand experience.
Data Image’s retail graphic production capabilities help translate campaign artwork into physical storefront applications. For fragrance and beauty teams, the choice of scale and placement can shape how the presentation is experienced from outside the store. This example offers inspiration for a window treatment that gives the campaign presence within its surrounding environment.
See how we work Talk about a similar project
Explore the detail.
