The Rise of YouTube Unboxing Videos

We all know that PR packages and influencers go together like bread and butter so it’s no surprise that unboxing videos have sparked a rise in interest in past decade and now one in every five consumers interviewed by Google is said to have watched an unboxing video. When combined with the rise of nano influencers and micro influencers, brands now have an opportunity to capitalise on the popularity of this type of video for their own marketing and promotional gain.

What is an unboxing video?

 Unboxing videos show the content creator (usually the owner of the YouTube channel) unboxing a delivery which can range from electrical products reviewed by vloggers like Unbox Therapy, to toy products reviewed by younger vloggers like Ryan Toys Review.

How does this relate to the print industry?

 Unboxing videos are created to fuel excitement and buzz around the unboxing of a new product and there is nothing less exciting than seeing a plain box take up your device’s screen. Why are brands only focusing on the inside of the box when they could be showcasing their brand identity on the outside?

At Data Image, we regularly design and manufacture boxes for clients to showcase a product and we believe that brands are missing an opportunity to use eco-friendly, sustainable materials to create a fun design that resonates with their brand to create even more of a buzz during the unboxing of a new product.

How can your brand use print to elevate a packaging box?

 With a variety of materials to choose from, you can either have your packaging printed direct to material or vinyl wrapped, depending on the kind of finish you’re after. The design can be tailored entirely to your brand and could even be personalised for the receiver, especially if you’re designing and creating packaging as part of an influencer marketing campaign! Set your product out from the rest.

 Why choose Data Image?

 Whether you want a flood colour, a repeated logo design or a bespoke design tailored to your brand, anything is possible and at Data Image we are able to use eco-friendly latex inks to print your designs onto a bespoke box that unlike many corporate boxes, will be designed to fit your products perfectly giving you more bang for your buck with our lean manufacturing methods.

Our Research and Development Manager, Garry, is also our resident 3D designer and can create a box based on your exact needs and requirements, meaning that Data Image are able to provide you with the full end-to-end service from design all the way through to print and delivery.

If you want to know more about how Data Image can help your brand take an innovative step into the realm of unboxing videos then get in contact with the team by either emailing, calling or dropping us a message on our Live Chat. We’re more than print, we’re Data Image.

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