Retail displays
A campaign. Made tangible.
Diesel
We produced campaign panels and freestanding fragrance displays for Diesel. Printed faces, side shelving and folded bases give the campaign a physical format, combining a strong image with places for product presentation. Front and angled views show how the structure works beyond its main face, with the sides and base contributing to the complete object. The project demonstrates the importance of considering a display as something encountered in three dimensions.
The thinking behind the work
Give the campaign a physical presence.
Data Image brings printed campaign graphics and display construction together for retail presentation. For fragrance teams, that creates scope to consider the image and the merchandise as parts of the same unit. This work offers inspiration for freestanding formats where the campaign has a defined visual focus and the structure gives the products a practical place alongside it.
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