Retail displays
A recognisable pattern. A retail presence.
Marc Jacobs
We produced retail displays and campaign graphics for Marc Jacobs, carrying the floral brand identity from printed panels into freestanding units. The collection includes the green floral display, a batch of completed units and Daisy Wild campaign panels. Close-up views show the printed colour, artwork and surface detail, while the production photograph reveals how a coordinated visual treatment carries across repeated pieces.
The thinking behind the work
Keep the character in every view.
A retail campaign needs to feel connected across its different formats. Coordinating colour, panel layout and finishing helps the brand retain its character, from a single display to a production run. These examples show the value of considering the graphic and the physical format together, with attention to the details customers see up close.
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