Retail displays
A range. A clear point of focus.
Proverb
We produced printed product displays for Proverb as part of a multi-store rollout. The campaign message, product positions and display components work together to give the range a clear point of focus. Close and wider views reveal how the individual details contribute to the overall presentation. Across a rollout, those relationships need to remain recognisable, so that the brand feels connected from one retail setting to the next.
The thinking behind the work
A considered display, repeated with purpose.
Data Image brings print and display production together for campaigns that extend beyond a single location. For retail teams, that supports a coordinated physical expression of the brand across the rollout. This project provides inspiration for keeping the message, merchandise and supporting structure aligned, with the individual unit contributing to the identity of the wider campaign.
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Explore the detail.
