Retail displays
Beauty. Ready to browse.
Rimmel
We design and manufacture Rimmel freestanding display units in-house, from concept and prototyping through production and delivery. Different sizes serve different stores while maintaining a coordinated brand presentation. Bringing the process together allows the physical form and the campaign graphics to develop as one display, rather than as disconnected parts. Individual and grouped views show both the structure of the units and the repeated visual language across the range.
The thinking behind the work
Made for the retail floor.
For teams planning a family of FSDUs, in-house design and prototyping provide a practical opportunity to consider format, product presentation and construction before production. Data Image carries that work through manufacture and delivery, connecting the early idea with the finished units. The result is a clear production route for adapting a branded display to different store requirements.
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Explore the detail.
