Concept Luxury launch displays

A launch in three sizes.

A promotional site, a floor-standing unit and a counter display share one look, so a launch can suit a large store or a single counter.

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Concept image of a fragrance display in a department store, with an oversized lime bottle beside a curved, illuminated shelving unit

The idea

Here’s one way it could work.

Stores come in different sizes, and a launch has to work in all of them. This concept takes one design and makes it at three sizes. Fluted ivory panels, gold trim and a lit lime graphic appear on each, so the launch is recognisable wherever it stands.

The two smaller sizes.

Concept image of a tall freestanding fragrance unit with three lit shelves, a ribbed ivory base and gold trim — **Floor-standing unit**Three lit shelves on a narrow base, for stores with a little floor space.

Concept image of a counter-top fragrance display with two shelves of bottles, boxes and a holder of tester strips — **Counter display**Two shelves and a holder for tester strips, sized to sit on an existing counter.

A closer look.

Decide what stays the same.

The curve, the fluted panels and the lit graphic carry across all three, so each size reads as part of the same launch.

Size each one for its store.

Footprint, height and stock would be set by the space and by the host retailer’s rules.

Sample the light and the finish.

Lit graphics and metallic trims change under store lighting, so we would review samples before settling on either.

Let’s work through the details.

Share your store list, the range and the launch date. We’d work out which size suits which store, then look at lighting, power, packing and assembly, with a prototype of each unit where it helps.

More ideas & inspiration

How we could help.

Concept image of a freestanding point-of-sale unit with white shelves and lime graphics in a store

POS merchandising

Freestanding displays, counter units and merchandising that bring products into focus.

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Concept image of a shop window with mannequins in front of lime and charcoal geometric graphics

Retail branding displays

Window campaigns, product displays and branded environments, developed around your space and your audience.

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Let’s make it happen

Have something in mind?

A first idea or a complete brief. We’re ready to talk.

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